PRIVACY POLICY
1V1 LONDON – BESPOKE LUXURY JEWELLERY
Last updated: 17 February 2026
1. INTRODUCTION
We are 1V1 LONDON (trading as 1V1 LONDON, "we", "us", "our"), a bespoke luxury jewellery business based in Newcastle upon Tyne, United Kingdom.
This privacy policy sets out how we collect, use, store, protect and share your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, placing an order or contacting us, you confirm you understand and agree to how we process your personal data.
2. WHAT PERSONAL DATA DO WE COLLECT?
We collect data that you provide to us directly, and data we collect automatically through our website:
PERSONAL DATA YOU PROVIDE:
• Full name
• Contact details (email address, phone number, delivery/billing addresses)
• Information you provide when placing orders or enquiring about products/services
• Communication preferences (e.g., whether you wish to receive marketing updates)
• Any other information you choose to share with us (e.g., when contacting customer services)
DATA COLLECTED AUTOMATICALLY:
• IP address
• Browser type and device information
• Website usage data (pages visited, time on site)
• Information about how you found our website (e.g., search engines, referrals)
3. WHY DO WE USE YOUR DATA?
We process your personal data only where we have a valid legal basis to do so, including:
LEGAL BASES FOR PROCESSING:
1. To perform our contract with you – e.g., processing orders, arranging delivery, providing after-sales support
2. To comply with legal obligations – e.g., verifying your identity, keeping records required by UK law
3. With your consent – e.g., sending marketing communications, where you have opted in
4. For our legitimate interests – e.g., improving our website, preventing fraud, ensuring business security (only where your rights do not override these interests)
4. HOW DO WE PROTECT YOUR DATA?
We take all reasonable steps to keep your personal data secure:
• Data is stored on secure servers with industry-standard encryption (SSL)
• Access to personal data is restricted to authorised staff only
• We do not store sensitive payment data – all payments are processed via trusted third-party providers (e.g., payment gateways compliant with PCI DSS)
• Data is retained only for as long as necessary:
◦ Order and customer data: 6 years (in line with UK tax and consumer protection laws)
◦ Marketing data: Until you opt out or we no longer have a legitimate interest
• All data is stored within the United Kingdom
5. DO WE SHARE YOUR DATA WITH ANYONE?
We will never sell or rent your personal data to third parties. We may share your data only in the following circumstances:
• Service providers: Delivery partners, payment processors, or IT support (only to deliver our services to you)
• Legal requirements: If we are required to do so by law, court order, or to protect our rights, property or safety
• Business transfers: If we sell or transfer part of our business, your data may be transferred as part of the transaction (you will be notified in advance)
6. YOUR RIGHTS UNDER UK GDPR
You have the following rights regarding your personal data:
1. Right to access: Request a copy of the data we hold about you
2. Right to rectification: Ask us to correct any inaccurate or incomplete data
3. Right to erasure: Request that we delete your data ("right to be forgotten") – where legally permissible
4. Right to restrict processing: Ask us to stop processing your data temporarily or permanently
5. Right to data portability: Request a copy of your data in a machine-readable format
6. Right to object: Object to processing of your data where we are using it for legitimate interests
7. Right to withdraw consent: If we are processing data based on your consent, you can withdraw it at any time
To exercise any of these rights, please contact us at info@1v1london.co.uk. We will respond to your request within 1 month (as required by UK GDPR).
7. MARKETING COMMUNICATIONS
We will only send you marketing communications if you have opted in to receive them. You can unsubscribe at any time by:
• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at info@1v1london.co.uk
8. COOKIES
Our website uses essential cookies to enable basic functionality (e.g., processing orders). We may also use analytical cookies to understand how visitors use our site – you can manage your cookie preferences via our website's cookie banner.
9. CHANGES TO THIS POLICY
We may update this privacy policy from time to time. Any changes will be published on this page, and we will notify you of significant changes via email or website notice.
10. CONTACT US
If you have any questions about this privacy policy or how we process your data, please contact us:
Email: compliance@1v1london.co.uk