In the "New World" of fine jewellery, beauty is no longer enough. We believe exceptional design must be rooted in absolute clarity – where every detail is verified, every material is accountable, and every piece tells a story of purpose as much as elegance.

Transparency as Standard

Every diamond we work with is certified by the Gemological Institute of America (GIA) – the global benchmark for diamond grading. This isn’t just a process; it’s our promise that what you see is exactly what you get.

Design Built on Truth

Certification isn’t separate from design – it’s its foundation. Understanding a diamond’s unique characteristics (from cut to clarity) lets us craft pieces that amplify its natural brilliance, creating work that feels both intentional and effortless.

In the New World, luxury is about knowing why something matters as much as how it looks.

Report Number: 2235609543

Certifications & Design

Every Diamond, Independently Verified | Design – From Concept to Creation

Design – From Concept to Creation

In the New World, great design isn’t just about how something looks – it’s about how it feels to wear, own, and cherish. Here’s how we bring your vision to life:

1. CAD Foundation

We start with precise Computer-Aided Design to map every detail digitally. This lets us refine proportions, test different settings, and ensure your piece fits perfectly – before a single metal is shaped.

2. Thought & Intention

Every curve, every setting, every choice ties back to you. We ask: What story should this piece tell? How will it move with your life? Design is rooted in meaning, not just aesthetics.

3. Aesthetic Refinement

We balance classic elegance with modern sensibility – playing with lines, textures, and light to make your piece feel both timeless and unique. Beauty here is intentional, never accidental.

4. Curation & Development

This meticulous process ensures that every 1V1 LONDON commission, whether destined for a client in London, Manchester, or Newcastle Upon Tyne, meets the highest global benchmarks for diamond quality and structural integrity.

5. Final Realisation

From digital to physical, we craft, polish, and perfect every detail in London’s Hatton Garden. The result? A piece that feels like it was made exactly for you.